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Analysis of Competitors Fight in Business Technology Sector
Kreps, Jakub ; Špíšek, Jiří (referee) ; Bartes, František (advisor)
The thesis analyses competitive environment of suppliers of concurrent quality control technology in industrial enterprises and research laboratories. The thesis provides concepts for a creation of competitive advantages and related higher evaluation of costs and diferentiation than competition. Further it compares technologies from various manufacturers, comparing economical and technical parametres. The evaluation of results follows a presentation of approachs to achieve the most efficient competitors fight management. The thesis also include prognosis of future conditions in the business technology sector on Czech and Slovak market and concept of an appropriate format of effective competitive intelligence. In conclusion there is a presentation of a quality and quantity concept evaluation with emphasis on economic gain of presented solution.
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The Proposal of Company Marketing Strategy
Pelán, Radim ; Kreps, Jakub (referee) ; Kaňovská, Lucie (advisor)
The key goal of my bachelor’s diploma thesis is to suggest a marketing plan of the eshop Brašničky.cz owned by the company OPTIMAL TWIN s.r.o. In the first part the thesis is focused on the theory of the marketing and online marketing. The second part is dedicated to the processes in the company, analysis of the marketing activities of the e-shop during the year 2013 and insights into the website traffic. The third part is focused on the suggested changes and improvements of the marketing strategy for 2014 with the return of investments taken into the account.
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Exchange of Information for Internet Sales of Tourism
Macháček, Pavel ; Kreps, Jakub (referee) ; Dvořák, Jiří (advisor)
This master´s thesis describes creation of model and methodic for functional diagram of electronic data transfer for exchange of information for internet sales of tourism. One part of this master´s thesis analyses current situation and defines its problems. This analyses leads into suggestion how to create model for functional electronic data transfer diagram in tourism.
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The Proposal of Company Marketing Strategy
Pelán, Radim ; Kreps, Jakub (referee) ; Kaňovská, Lucie (advisor)
The key goal of my bachelor’s diploma thesis is to suggest a marketing plan of the eshop Brašničky.cz owned by the company OPTIMAL TWIN s.r.o. In the first part the thesis is focused on the theory of the marketing and online marketing. The second part is dedicated to the processes in the company, analysis of the marketing activities of the e-shop during the year 2013 and insights into the website traffic. The third part is focused on the suggested changes and improvements of the marketing strategy for 2014 with the return of investments taken into the account.
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Exchange of Information for Internet Sales of Tourism
Macháček, Pavel ; Kreps, Jakub (referee) ; Dvořák, Jiří (advisor)
This master´s thesis describes creation of model and methodic for functional diagram of electronic data transfer for exchange of information for internet sales of tourism. One part of this master´s thesis analyses current situation and defines its problems. This analyses leads into suggestion how to create model for functional electronic data transfer diagram in tourism.
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Analysis of Competitors Fight in Business Technology Sector
Kreps, Jakub ; Špíšek, Jiří (referee) ; Bartes, František (advisor)
The thesis analyses competitive environment of suppliers of concurrent quality control technology in industrial enterprises and research laboratories. The thesis provides concepts for a creation of competitive advantages and related higher evaluation of costs and diferentiation than competition. Further it compares technologies from various manufacturers, comparing economical and technical parametres. The evaluation of results follows a presentation of approachs to achieve the most efficient competitors fight management. The thesis also include prognosis of future conditions in the business technology sector on Czech and Slovak market and concept of an appropriate format of effective competitive intelligence. In conclusion there is a presentation of a quality and quantity concept evaluation with emphasis on economic gain of presented solution.
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