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Personnel Marketing Tools from University Students Viewpoint
 Král, Jindřich ; Kocianová, Renata (advisor) ; Běhounková, Olga (referee)
This thesis deals with the personnel marketing tools from the perspective of the university students, in which the concept of employer branding, its strategy and its benefits is introduced. The attention is focused on the field of personnel marketing, on internal and external tools of personnel marketing and on the generation Y in relation to employment. The quantitative questionnaire survey is a part of this thesis and is focused on preferences of students of Charles University and students of the University of Economics in Prague. The survey pays attention to the factors influencing the choice of the future employer.
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4 KRÁL, Josef
17 Král, Jakub
44 Král, Jan
1 Král, Jan (Ing.)
1 Král, Jan (RNDr.)
1 Král, Jaromír
8 Král, Jaroslav
19 Král, Jiří
4 Král, Josef
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