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Progress of motivation techniques
 Kozlovský, Ondřej ; Chocholatý, Drahomír (advisor) ; Šebesta, Michal (referee)
The thesis consists of two parts, the theoretical and practical one. The former includes definitions and three basic types of approach to motivation that are then discussed. It also describes the historical development of motivation. This part is heading towards current state and its approaches, problems related to motivation and development trends. Upon these grounds the latter one builds to inspect how the theory is used in practice. It is discussed what aspects of motivation are used by three significant software companies, market leaders in their field. In each case the specific motivational programme is described and things in common are observed. Finally, the conjecture is verified, if and to what extent these players register and reflect trends in the development of motivational methods according to the theory.
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