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Media representation of foreign tourism destinations and its effect on foreign tourism of Czech citizens
Kozlová, Markéta ; Ježková, Tereza (advisor) ; Hrabánková, Markéta (referee)
Content of this bachelor thesis is media representation of foreign tourism destinations and its effect on foreign tourism of Czech citizens between 2012 and 2015. The mainly research method is quantitative analysis of online news Novinky.cz in a specified period. Reported were only the news articles, which are related with factors influencing the holiday destinations. They were reported only the countries with decrease in traffic of Czech citizens. Factors influencing the choice of the holiday destination were verified by a supporting research method, a questionnaire survey. The questionnaire survey also found the importance of individual factors, which ensured an interesting comparison with the space in media, which was devoted to the individual factors. The analysis showed that one of the influences on the traffic of the countries could be references to the security situation in the country and the stability of the state. Most of the media space was devoted to the experience of tourists, but the impact was not confirmed on this topic. Lack of space was devoted to price fluctuations, according to the questionnaire survey, are one of the most important factors influencing the choice of holiday destination. These findings could be one of the guiding principles for PR tourism objects, which should be...
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