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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Using peak-end rule in advertising and comparing its effectiveness to different age and gender categories
 Kozeleková, Kristína ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
This bachelor thesis deals with the application of peak-end effect in the realm of advertisement. The aim of the thesis is to explain the peak-end effect and to try to observe the rule's effect with regard to commercial advertisement. Consecutively the thesis presented 3 different commercials each presenting 3 different commercial products to the participants. Participants' enjoyment was recorded throughout the screening of the commercial with the help of a sliding bar. The results were then visualized using graphs and subsequently examined to try to determine if the peak-end effect was present or if it had any affect on the participants in any way.
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