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Relationship of preschool children to the issue of old age.
KOVÁŘÍKOVÁ, Barbora
This bachelor thesis aims to characterize the relationship of preschool children to the issue of old age. The thesis consists of two parts. The first part is theoretical which, summarizes the knowledge in the areas of preschool age and old age, characterizes the relationship between children and seniors, works with the family environment, and in the last chapter deals with children's literature presenting the topic of an old age.The practical part of the thesis is based on instructional videos, which operate with the book Anna and Anička. Based on videos for distance education of preschool children, it was found out how children understand the issue of old age and what attitude they take towards it. Observations of children, interviews, and self-reflection of the teacher after each video are used for evaluation. In the practical part, there is also a supplementary questionnaire survey, which purpose was to find out whether and how kindergarten teachers work with this topic.
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Development of speech and non-speech areas of a child with developmental dysphasia
Kovaříková, Barbora ; Kotvová, Miroslava (advisor) ; Klenková, Jiřina (referee)
The bachelor thesis is conducted as a case study of a boy with an expressive type of developmental dysphasia. This study deals with the possibilities of developing the individual speech and non-speech areas of a given boy. The theoretical part is focused on describing the development of children's speech, the theoretical definition of impaired communication ability and the theoretical anchorage of developmental dysphasia from the point of view of etiology, symptomatology and diagnostics. The theoretical part also deals with therapy and development of individual areas of a child with developmental dysphasia. The second part of the thesis is focused on the development of speech and non-speech areas from the practical side. It analyses the available medical reports and presents the results of the input and output guideline evaluations of individual areas of the boy. It also describes the course of development of individual areas of a given boy and presents the used material. The bachelor thesis therefore aims to analyse the speech and non-speech areas of a boy with developmental dysphasia and to describe the possibilities of their development. Key words: Case study, communication, development, developmental dysphasia, hearing perception, impaired communication ability, speech areas, visual perception.
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Effective marketing strategies for brand building on sport events
Kovaříková, Barbora ; Lhotáková, Markéta (advisor)
Master thesis presents branding and brand positioning as an important tool of brand management, especially in sport event marketing. Thesis is divided into theoretical and practical part. First of all the meaning and importance of brand is defined. Then the thesis focuses on CSR and sport CSR wchich is also connected with brand building. From third chapter there is a practical part. I define three research questions and by the method of personal questionnaire I progressively find the responses and make a detailed analysis of my research.
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