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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Coaching and developing of employees' potential
 Koudelová, Eliška ; Dvořáková, Zuzana (advisor) ; Štědroň, Bohumír (referee)
The modern companies is increasingly realizing that prosperity of the companies is not only based on advanced technology, on the famously elaborate strategy but that the functioning of society depends on people themselves. Coaching is presented as a modern method of development potential employees on the basis of coaching freely determine their objectives over time achieve alone. Personal development of employees as well as the author considered a form of competitive advantage because satisfied and motivated employees are seen as a valuable source of the companies. Increased appetite for work, effort for increase their results and productivity, better perception of motivation - that all the author understands as the examples of positive results of coaching. To these positive effects were reached, it requires knowledge of substance and ideas, understanding of this method. The author is in the practical part of thesis focuses on students and graduates because she perceives them as a group preferred by modern companies. The aim of the practical part is to show which knowledge has the segmented group on the method and whether any such knowledge or ignorance is a sign of positive or negative results of coaching.
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Marketing and protection of personal data
 Koudelová, Eliška ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This work deals with the protection of personal data in marketing and explains the important terms relating to this issue. Main focus is on internet, the possibilities of personal data´s threat associated with its use and the emphasis on the protective equipment. The first part of work is characterized by the Act no. 101/2000 coll. on the protection of personal data and explamination of basic terms (personal data, data subjects, processor etc.). It does not miss the list of legislative provisions protecting personal data in the Czech Republic. The second part deals with the European Union´s legislative. The third part is shortly devoted to international marketing. The fourth part includes internet´s marketing and the possibilities of personal data´s threat. It also includes the practical examples of threat and the preventatives.
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