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Percepce reklamy zákazníky u vybraných kosmetických společností - komparativní studie
Korcová, Aneta
The subject of this thesis is to find out on the basis of comparative research what is the perception and evaluation of TV commercials for shower gels of cosmetic companies Dermacol, Radox, Dove and Nivea. The theoretical part covers mainly the issues of advertising, advertising psychology and marketing. The thesis also focuses on identifying the relationship and attitudes of customers towards the advertisement of shower gels. The overview of secondary data focused on cosmetic products and advertising is presented together with evaluation and interpretation of primary data obtained from electronic polling and personal interviews. At the end of the thesis, marketing recommendations and marketing campaign proposal for Dermacol Cosmetics Company are assigned.
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Teaching geometric series through CLIL method with using of German language
Korcová, Aneta ; Moravcová, Vlasta (advisor) ; Hromadová, Jana (referee)
The core of the thesis is the realization of three lessons of mathematics conducted in accordance with the CLIL method, which integrates the teaching a non-linguistic subject with foreign language teaching. The topic of the lessons was non-finite geometric series and the chosen foreign language was German. The first part of the thesis introduces key definitions and theorems concerning sequences and geometric series. Comparisons are drawn between approaches of the Czech Republic and two German-speaking countries, Austria and Germany, in relationship to the teaching non-finite geometric series. Furthermore, available teaching materials of the selected countries are compared and applied visualized problems which appear in them are analysed. In the second part, the CLIL teaching method is presented together with the methodology according to which the lessons were prepared, realized and subsequently assessed. To conclude, the thesis presents a detailed analysis of the preparation and progress of the lessons, including the reflection. The appendix comprises of the utilized teaching materials as well as a range of the solved problems.
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The offence of dangerous threatening pursuant to Section 353 of the Criminal Code
Korcová, Aneta ; Bohuslav, Lukáš (advisor) ; Vokoun, Rudolf (referee)
The offence of dangerous threatening pursuant to Section 353 of the Criminal Code Abstract This master thesis focuses on the detailed analysis and description of the criminal offence of dangerous threatening with the goal to evaluate the current legal regulation of this criminal offence. For this purpose, Czech and foreign sources were used. This master thesis is divided into five parts. The first part describes individual regulations which amended the criminal offence of dangerous threatening up to the present. In the second part, the misdemeanour of dangerous threatening is categorised from the point of view of seriousness and systematic nature of the Criminal Code. In addition, the specific features of the merits of the criminal offence are described with the focus on the possibility to raise legitimate concern. Last but not least, the individual terms which are included into the basic and qualified merit of the criminal offence are described. The third part is dedicated to the description of individual types of criminal penalties which can be imposed for the misdemeanour of dangerous threatening on adults, minors and legal entities. The main focus of this part is on the evaluation of the effectiveness of imposing individual penalties. In addition, the specific ways of expiration of the criminal...
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