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Efficienty of communication campaign by PumaONE tour
Komárková, Monika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Effecienty of communication campaign by PumaOne tour Objectives: The object of my bachelor thesis is to suggest recommendation for development of PumaFuture tour 2018 communication campaign, that will be evalueted by effeciency of communication campaign for PumaOne tour 2017. Methods: Multiple methods of qualitative analysis were used in the research section of the thesis. The communication campaign was analyzed using a case study, direct observation, and document analysis. The data collection process was facilitated by a mid-structured interview with an employee of the marketing department of Puma Czech Republic. Results: The object of my bachelor thesis is to suggest recommendation for development of PumaFuture tour 2018 communication campaign, that will be evalueted by effeciency of communication campaign for PumaOne tour 2017. Key words: marketing communication, communication campaign, effecienty, qualitative research, Puma
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Efficienty of communication campaign by PumaONE tour
Komárková, Monika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Effecienty of communication campaign by PumaOne tour Objectives: The object of my bachelor thesis is to suggest recommendation for development of PumaFuture tour 2018 communication campaign, that will be evalueted by effeciency of communication campaign for PumaOne tour 2017. Methods: Multiple methods of qualitative analysis were used in the research section of the thesis. The communication campaign was analyzed using a case study, direct observation, and document analysis. The data collection process was facilitated by a mid-structured interview with an employee of the marketing department of Puma Czech Republic. Results: The object of my bachelor thesis is to suggest recommendation for development of PumaFuture tour 2018 communication campaign, that will be evalueted by effeciency of communication campaign for PumaOne tour 2017. Key words: marketing communication, communication campaign, effecienty, qualitative research, Puma
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