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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The implementation of the marketing strategy and the impact of redesign on the eshop el-ka.cz
 Kofroň, Jakub ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis is dealing with issues of marketing strategy and building online shop. Theoretical knowledge are subsequently practically applied on underwear brand El.Ka Underwear, which becomes the central theme of the thesis. In thesis introduction main goals and research questions are set and afterwards evaluated and answered. Both based on realised steps by author. In final conclusion author summarizes all impacts on the brand and draw conclusions, which gained by processing this thesis. All results are substantiated by internal data and quantified in detail.
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Internet as a tool through entering the new foreign market
 Kofroň, Jakub ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main purpose of the Bachelor thesis is to subscribe and design optimal procedures for companies who aim to enter the new foreign market via the internet. The thesis is also based on theoretical and working knowledge. The first chapter of the Bachelor thesis is focused on demarcation internet surroundings. In addition, the first chapter highlights the main advantages and disadvantages of the internet and also show possibilities of the internet such as a revolutionary medium. The second part represents the mentioned optimal procedure by entering the new foreign market. To sum up, this thesis exploits the author's working experience and presents a summary of current activities that a company could use in the internet environment.
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See also: similar author names
1 KOFROŇ, Jiří
12 Kofroň, Jan
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