National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Memorial Book alias Armorial Book or Wappenbuch of officials of Lands Court as means of self-presentation of nobility in Early Modern Age
Kocourková, Eva ; Šedivá Koldinská, Marie (advisor) ; Županič, Jan (referee)
Aim of this diploma thesis is both a comparison of three manuscripts which are copies of paintings of coats of arms of officials of the Land Court, which decorate spaces at Prague Castle, where Land Court met. Furthermore identification of the individual persons and coats of arms and their perception in the context of self-presentation of the nobility of Early Modern and finally prosopography of officials whose coats of arms are shown in the manuscripts.
Memorialbook of officials of higher and lower lands court
Kocourková, Eva ; Ebelová, Ivana (referee) ; Bláhová, Marie (advisor)
The aim of the study for a bachelor's degree is a comparison of three manuscripts on which are preserved copies of paintings of coats of arms of the Land Courts clerks. These coats of arms form a decoration of Prague castle interiors where the Land Court used to convene. The study also briefly traces back the development of the way of storing of the land estates documents up to the establishment of the Small Estates Archive which keeps nowadays one of the manuscripts. The study also deals with the prosopography of clerks whose coats of arms are displayed in manuscripts. The intent of the author is to present possible alternatives which can be taken to look at and study these valuable documents.
Marketing Communication of Non-Profit Organizations
Kocourková, Eva ; Hajdíková, Taťána (advisor) ; Novák, Michal (referee)
This bachelour thesis deals with marketing communication of non-profit organizations. The theoretical part defines non-profit organization and provides general description of marketing communication and its tools. The end of the theoretical part is devoted to communication with donors - fundraising. The practical part is dedicated to the description of DDM hlavního města Prahy and Karlínské spektrum. There is also described current state of marketing communication in Karlínské spektrum and conduct a marketing research. The aim of the thesis is to determine perception of marketing communication in selected non-profit organization by its users. Based on the description of current state and the results of marketing research are suggested possibilities for improvement of marketing communication in this organization.

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2 Kocourková, Eliška
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