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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Communication in Pharmaceutical Industry
 Koč, Ján ; Lešetický, Ondřej (advisor) ; Kandilaki, Daniela (referee)
The aim of this diploma thesis is to introduce attributes of marketing communication in the area of pharmaceutical industry in the theoretical part. Practical part is focused on relationships between pharmaceutical branch and medical community, including ethical aspects of promotion in the Czech Republic with emphasis on keeping ethical principles.
Detailed record
Contemporary trends in education of future managers
 Koč, Ján ; Hiršová, Miloslava (advisor) ; Syrovátka, Oldřich (referee)
The aim of this bachelor thesis is to map the evolution in the area of educating future managers, to compare contemporary trends in educational programs in Czech Republic and abroad, and to draw conclusion as well as recommendations for amending the study programs at the Faculty of management.
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