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National Repository of Grey Literature

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Analýza vybraných druhů internetové reklamy Koós, Tomáš ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee) Práca poskytuje komplexný prehľad o problematike internetovej reklamy so zameraním predovšetkým na jej jednotlivé druhy. Priblížuje postavenie Internetu v marketingovom prostredí, zmeny ktoré priniesol. Popisuje základné druhy internetovej reklamy, ich najčastejšie používané formy a ich postavenie na trhu ČR a vo svete. Vývoj výdajov na internetovú reklamu a jej podiel. Podrobne sa venuje virálnemu marketingu a ním prinášaným príležitostiam. Detailed record

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