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National Repository of Grey Literature

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Reklamní kampaně společnosti "Mountfield" ve vybraných letech. Kněžínková, Eva ; Zamazalová, Marcela (advisor) ; Dušková, Dagmar (referee) Bakalářská práce se primárně zaměřuje na výzkum vnímání reklamy společnosti Mountfield mezi lidmi ve třech věkových skupinách (18-30 let; 31?55 let; 56 a více let). Výzkum probíhal mezi lidmi těchto třech věkových kategorií pomocí dotazování písemnou a elektronickou formou. Důležitým záměrem práce je zhodnotit vývoj a vypozorovat možnou změnu reklamní strategie společnosti ve třech vybraných letech. Pro tento účel byly vybrány roky 1997; 2002 a 2007. Detailed record

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1	KNĚŽÍNKOVÁ, Eliška

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