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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
The Development of the our Child Foundation Campaign since 2005
 Kmeťová, Markéta ; Jirků, Vojtěch (advisor) ; Dolanská, Nora (referee)
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The Development of the our Child Foundation Campaign since 2005
 Kmeťová, Markéta ; Jirků, Vojtěch (advisor) ; Dolanská, Nora (referee)
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Summer festivals in historic buildings
 Kmeťová, Markéta ; Riedlbauch, Václav (advisor) ; Hucková, Barbara (referee)
The thesis "Summer festivals in historic buildings" is focused on festivals, their current position on the cultural scene and a brief description of monuments and the possibility of their animation. With the mutual comparison of selected festivals was in the practical part made a model of the Prague Baroque festival. The main goal of the work focused on the identification and description of the major factors that have a direct impact on the success of the festival and their subsequent application in the construction business plan model festival. Characteristics of selected projects, industry and competitor analysis and SWOT analysis provided the information necessary to create a business plan. Information sources were supplemented by quantitative spacecraft to provide feedback on the first year of the Prague Baroque Festival. The conclusion is devoted to the synthesis and evaluation of evidence linking the project with cultural heritage objects, their advantages and disadvantages.
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The marketing communication of the National museum in Prague
 Kmeťová, Markéta ; Černá, Jitka (advisor) ; Gabriel, Zbyněk (referee)
The diploma thesis "The marketing communication of the National museum in Prague" focuses on the communication of the National museum with public and characterizes some principles of marketing which the National museum uses for advertising its main exhibition. This thesis also monitors modifications of the processing of the campaigns in time. The main aim is to highlight positive aspects of the application of marketing techniques in marketing cultural institutions. Description of each campaign reflects the organization's ability to use basic elements of communication and media mix. Content analysis of online publicity completes summary of the impact of marketing campaigns. The final part tries to find solutions of the public awareness of the National Museum's exhibition and knowledge in campaigns. It is realized by a quantitative probe. It also offers an overall summary of the problems of using marketing techniques by cultural organizations.
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See also: similar author names
1 Kmeťová, Martina
2 Kmeťová, Michaela
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