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Assessing the Financial Health of a Company Operating in International Environment and Proposals for Improvements
Urbánková, Barbora ; Klusáková, Alice (referee) ; Zinecker, Marek (advisor)
This diploma thesis is focused on assesing of the strategic position and financial situation of an internationally operating company Selltime s.r.o. in the period of 2016 – 2020. The thesis is divided into three parts. The theoretical part describes theoretical background, terms and methods. The following analytical part deals with the assessment of the external, intra-industry and internal environment of the monitored company and the evaluation of its financial health. The last part of this diploma thesis deals with the proposal of an expansion plan to a new foreign market.

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1 Klusáková, Aneta
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