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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of export opportunities for the tomotherapy irradiator
 Klocová, Klára ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The topic of this thesis is the analysis of export opportunities for the tomotherapy irradiator TOMOS. The first part of the thesis addresses new emerging methods of radiation therapy focusing on the research and development of tomotherapy irradiator in particular and the availability of radiation therapy in the world in general. The second part of the thesis provides financial analysis of the tomotherapy research and development project which is executed to evaluate the effectiveness of the project as an investment. Finally, the thesis concludes with the proposition of the most convenient export strategy indicating the perspective territories for trading the tomotherapy irradiator together with the most influential factors for each territory considered.
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The Strategy of the Entrance of UJP PRAHA a.s. company into the Foreign Markets
 Klocová, Klára ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The topic of this thesis is the commercial strategy of the company UJP PRAHA a.s. for trading in foreign markets, or possibly for entering new markets. The thesis generally deals with the company's commercial policy including the analysis of competitors, the list of methods of the products selling and promotion and also the brief overview of market needs. Another part of the thesis contains the analysis of sales opportunities showing the most perspective territories for trading. Finally it concludes with a proposition of concrete recommendations leading to the sales increase and the future position of the company in the world markets.
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See also: similar author names
7 Klocová, Kateřina
2 Klocová, Kristýna
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