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	The Tourism Development Strategy of selected Region – Central Bohemia Region Růžičková, Zlata ; Vaško, Martin (advisor) ; Kesnerová, Martina (referee) The main goal of this diploma thesis is to focus on destination management and analyse development potential, turism strategy and suggest further possibilities for tourism development in the Central Bohemia Region. The thesis is devided into theoretical and practical parts. The theoretical part is devoted to the explanation of basic concepts and deals with the topic of destination management. The practical part contents analysis of the Central Bohemia Region, turism strategy and the final evaluation of current situation and development potential of the region. Detailed record
	Exploitation possibilities of Castle area in Žďár nad Sázavou for experiential programs in tourism Kesnerová, Martina ; Jarolímková, Liběna (advisor) ; Vábková, Markéta (referee) The main goal of this Thesis is to design possible programs of experiential tourism for castle in Žďár nad Sázavou. Whole work is divided into six chapters. The theoretical part is devoted to the explanation of the concept of experience, its key features and significance for tourism. The following chapter discusses the possible use of experiential methods in tourism education and clarifies the basic principles and methods of this pedagogical sector. The next part describes examples of existing experiential programs and characteristics of Žďár nad Sázavou and castle from the perspective of tourism. Based on the findings from the theoretical part, there we created new experiential programs designed especially for segment of school groups. Detailed record
	Lidová kultura a její význam pro cestovní ruch v oblasti Žďárských vrchů Kesnerová, Martina ; Netková, Jarmila (advisor) ; Tichá, Tereza (referee) Bakalářská práce popisuje význam lidových tradic a lidové architektury pro cestovní ruch v oblasti Žďárských vrchů. Záměrem práce je poukázat také na velký význam ochrany kulturního dědictví. V souvislosti s udržitelným rozvojem cestovního ruchu jsou zmíněny šetrné formy cestovního ruchu a venkovská turistika. V závěru práce jsou uvedeny možné příklady zapojení lidové kultury do cestovního ruchu v regionu. Detailed record

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