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The consumer society - social and cultural development
Kernová, Michaela ; Czumalo, Vladimír (advisor) ; Matějů, Martin (referee)
This work is concerned with the analysis of a consumption and a consumer society in the perspective of disciplines of a cultural theory. It offers a cultural historical explanation of the origin and the development of a consumer society, explains various motives of a consumer behaviour and presents a critical theoretical reflection of a condition of contemporary consumer society, particularly in the second half of the 20th century. The main objective of the work is first, to reveal the connection between material culture and a consumer action, second, to demonstrate the transformative meaning of a consumption in different historical periods and third, to reflect the similarity and dissimilarity of the US and the European consumer culture. The emphasis is placed upon the analysis of a consumption in a broader interpretative framework. The elimination of the negative connotation of the word "consumption" in the disciplines of social sciences is considered to be one of the most important issues. Through this work, I aim to open a space for further analysis of this phenomenon, especially in the frame of Czech environment.
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Hair as a mirror. Social and cultural dimensions of hair symbolism
Kernová, Michaela ; Czumalo, Vladimír (advisor) ; Soukup, Martin (referee)
We focus on hair as a symbol of personality, cultural and social influence and the object of ritual ceremonies.1 Hair is not only a vitally important part of human body but it is an important cultural phenomenon and serves as important cultural artifact, because it is simultaneously public (visible to everyone), personal (biologically linked to the body), and highly malleable to suit cultural and personal preferences. Hair - whether present or absent, restored or removed, abundant or scarce, long or short, bound or unbound, dyed or natural - marks a person as clearly as a speech, clothing, and smell. Hair tells a lot about every man, about his age, social and family status, his sexual availability and desirability, about his interests, his character, his political stance and religious preferences, his roots, background, his membership in some subculture and about the fashion and the norms of the period (and his conformability or inadaptability). It is a perfect culture- anthropological topic becauce every culture has particular rules and norms how to dispose of hair. Social and cultural influence on hairstyling could be asserted by means of fashion (mild form) or more serious forms of restrict orders (even written as the laws and directions) or just by cultural norms which set the looks of "normal,...
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The consumer society - social and cultural development
Kernová, Michaela ; Matějů, Martin (referee) ; Czumalo, Vladimír (advisor)
This work is concerned with the analysis of a consumption and a consumer society in the perspective of disciplines of a cultural theory. It offers a cultural historical explanation of the origin and the development of a consumer society, explains various motives of a consumer behaviour and presents a critical theoretical reflection of a condition of contemporary consumer society, particularly in the second half of the 20th century. The main objective of the work is first, to reveal the connection between material culture and a consumer action, second, to demonstrate the transformative meaning of a consumption in different historical periods and third, to reflect the similarity and dissimilarity of the US and the European consumer culture. The emphasis is placed upon the analysis of a consumption in a broader interpretative framework. The elimination of the negative connotation of the word "consumption" in the disciplines of social sciences is considered to be one of the most important issues. Through this work, I aim to open a space for further analysis of this phenomenon, especially in the frame of Czech environment.
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