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Mythologies in Samsung galaxy note advertising campaogn
Kecerová, Martina ; Šoltys, Otakar (advisor) ; Orban, Karol (referee)
This diploma thesis discusses modern myths that appear in the selected audiovisual commercials. The commercials are part of the advertising campaign for a Galaxy Note 3 device produced by Samsung Company. The campaign was launched in the fall of 2013 and continued through the spring 2014. As Samsung is also one of the official partners of the Winter Olympic Games in Sochi, some of the analyzed content is dedicated to the relationship between the two. Semiotics and marketing communication provide a broad theoretical framework for the later semiotic analysis. The chapter on semiotics discusses the modern perspective on the sign theory, offering Ferdinand de Saussure's and Charles Sanders Peirce's points of view. The main focus of the thesis is, however, on the process of the so-called secondary signification and modern myths creation introduced by Roland Barthes in his Mythologies. The marketing communication chapter then introduces several theoretical starting points in the field, various marketing models, and the communication mix with the focus on advertising, its components and potential psychological effects. In the final part, selected commercials are introduced along with the plot description and a semiotic analysis of the environment, characters, individual elements, images, colors and the...
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Outsiders in the Works of Tennessee Williams and Sam Shepard
Kecerová, Martina ; Wallace, Clare (advisor) ; Ulmanová, Hana (referee)
This thesis analyzes characters - outsiders that appear in the plays The Glass Menagerie, A Streetcar Named Desire written by Tennessee Williams and True West and Fool for Love by Sam Shepard. These outsiders are always singled out from somewhere and they have difficulties to fit in a relationship, society or the physical environment in which they are found. They have been outsiders their entire lives, thus the past is as important as the present. These characters were classified as outsiders because they cannot or do not want to fit in a majority, belong to one specific place and adjust to environment. Consequently, they often use various means to fight against the reality that they are not part of instead of accepting it. In the introduction of the thesis I explain that even though there is a gap of several decades between the works of both authors and their style of writing is considerably different, we can still find the similar characters that are lost in reality. In this section of the thesis I also discuss the fact that the way authors describe the characters can be related to their own lives and experiences that formed them. Tennessee Williams, since a child, was very sensitive and different from other children and later-confessed homosexuality also made him an outsider. This can be later...
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