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Sales Promotion and Advertising of a Specific Gastronomic Establishment
 Kashkova, Darya ; Pavláková Dočekalová, Marie (referee) ; Mráček, Pavel (advisor)
This bachelor's thesis deals with the issue of sales and advertising support for the company Gourmet Family, which deals with restaurant operations. It is mainly focused on sales promotion and advertising tools used by this company. In its first, theoretical part, key terms are explained. As part of the analytical part, detailed analyzes are carried out that relate to the current state of the company. In the final part of the work, based on the performed analyses, improvements will be proposed that should positively affect sales by increasing the number of new customers and satisfying their needs.
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