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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategic analysis
 Karlíková, Monika ; Kovář, František (advisor) ; Vostrý, Miloš (referee)
To create strategic (external and internal) analysis of Pivovar Ježek Jihlava is main goal of thesis. After this analysis to formulate strategy for future development of this company.
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Analysis of Marketing Mix Tools in a Chosen Company
 Karlíková, Monika ; Karásková, Hana (advisor) ; Vostrý, Miloš (referee)
The aim of this thesis is to describe the company, analyze particular Instruments of the marketing mix (product, price, promotion, place). I would like to sum up the usage of above mentioned instruments, eventually suggest improvement assessments.
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See also: similar author names
1 Karlíková, Magdaléna
4 Karlíková, Martina
2 Karlíková, Michaela
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