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The language of internernet media focused on skateboarding
Hroch, Miloš ; Šoltys, Otakar (advisor) ; Karaščáková, Zuzana (referee)
The aim of this study is to analyse language of internet media focused on skateboarding. An essential element of the introduction is a brief history of skateboarding globaly and here in the Czech Republic. The basis for the analysis of contemporary audiovisual clips also touches on the development of the distribution of skateboard videos. In this study I also mention the role of YouTube as a distributing tool and phenomenom of instant fame, which is not strong only in skateboarding, but it is a phenomenon across the full spectrum of society. The principal basis of this study is the definition of two print and later Internet traditions in skateboard journalism - Thrasher and Transworld Skateboarding magazine. The study also concerns itself with maping out the Czech media environment, where skateboarding has its own place. The genesis of skateboard media in the Czech Republic follows the formation of Thrasher and Transworld, which is a very interesting fact that is important for the general understanding of the topic. For deeper insight into skateboard subculture, I also mention the journalistic style of Czech skateboarding media. The Internet media has a special emphasis on visual content, more so than print media, due to traditional text being replaced by moving pictures, and therefore with help of...
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New media gathering users data and the attitude of users towards internet security: qualitative study
Laube, David ; Švelch, Jaroslav (advisor) ; Karaščáková, Zuzana (referee)
The theoretical part of the thesis analyzes the topic of new media and how it works with the privacy of its users. On the examples of applications such as Facebook, or Google services, I refer to the intensive and extensive kind of private information, that are stored on the provider's servers. All these data are not just gathered, but also analyzed and evaluated. Private companies use data of its users in such extension like never before. New media and their activities raises new questions about possible misuse of such data. In this thesis I mention a few examples that are somehow related to the topic of privacy and personal data protection. In the practical part I use the tools of qualitative research to explore how the issue of online privacy and data security is perceived by different user groups and how they explain their behavior. I examined whether the privacy issue is an important one and if their online activity in this context is somehow particularly regulated or restricted. For research I chose two groups of respondents - younger users up to 37 years of age and older aged 55 +. I get information from the respondents in the form of semi-structured interview. These were analyzed and I created new conclusions from it.
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1000 věcí, co mě serou: linguistic analysis of the blog
Jiroušková, Dominika ; Klabíková Rábová, Tereza (advisor) ; Karaščáková, Zuzana (referee)
Bachelor thesis "1000 věcí, co mě serou (1000 Things I Hate): linguistic analysis of the blog" investigate the linguistic tools used in this blog. The mentioned blog is written by three authors and the concept is simle - in regularly posts to write about things, people and situations that ruin our lives. The main objective is to provide a comprehensive picture of the linguistic tools used on the blog and the overall style of the blog. This work is accomplished by analyzing the morphological, lexical, syntactic and hypersyntactic level and stylistic analysis of the factors and tools used on the blog. The theoretical part of the thesis focuses on the definition of a blog to highlight the characteristics of blogging. The thesis is also focused on describing the specific language tools which are typical for written communication on the internet.
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Internet forums about czech language
Hráchová, Kamila ; Klabíková Rábová, Tereza (advisor) ; Karaščáková, Zuzana (referee)
Bachelor`s thesis Internet forums about Czech language focuses primarily on analysis of selected internet forums that reflect Czech language in internet communication. Internet language shows its own specifics and characteristics that arise from the medium in which it is being used. Therefore the theoretical part of this thesis concentrates on characterizing various forms of internet communication and describing different types of synchronous and asynchronous communication. Further there are in more detail typical attributes of this communication described, its advantages and disadvantages and also mentioned the meaning of the term of netiquette. One chapter is dedicated solely to language characteristics, above all to written - spoken dichotomy. Last theoretical chapter is dedicated to Czech language in internet communication as such and the phenomenon of so called Grammar Nazis. Practical part of this thesis describes and further analyses posts in three chosen internet discussions in internete forum Nyx that focuse primarily on Czech language, and also one Facebook page dedicated to Czech Grammar Nazis. The analysis is conducted from the point of view of most frequently used types of grammatic errors, how serious they are considered by forum users and other rather specific metalanguage...
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Communication strategy of nonprofit organisation UNICEF on social networks
Brožová, Natálie ; Hronová, Tereza (advisor) ; Karaščáková, Zuzana (referee)
This bachelor thesis Communication Strategy of nonprofit organisation UNICEF on social network focuses on the topic of social networks in the nonprofit sector. Specifically, the communication strategy of nonprofit organization UNICEF on the social network Facebook. The work is divided into theoretical and analytical part. The theoretical part deals with the concepts of marketing environment, new media and social networks. The paper also briefly describes the principles of creating communication strategies, Web 2.0 technologies and the characteristics of the communication model many-to-many. In this part are generally characterized types of non-profit organizations, their selection of legal forms and interest groups. The analytical part is my own research of the social network in the selected period. Within the analysis are analysed posts and using modern tools, especially hyperlinks and hashtags in them. The aim is to determine, among other things, how are these tools within the organization's communication strategy used. Using content analysis are observed other additional overall characteristics of the communication strategy of the organization.
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Influence of Digitalization on Daily Work of Local Journalists
Králová, Veronika ; Hájek, Roman (advisor) ; Karaščáková, Zuzana (referee)
The Bachelor's thesis deals with the view of local journalists on how digitizing has changed their work. The digitizing means introducing digital technology into mass communication. Those technologies go along with journalists from choosing and processing the topic to distributing the product to the readers and that includes operation of the entire editorial staff. The first part explains a phenomenon of local media and digitizing. The local media are a specific type of media, which are based and broadcast only in a certain territory and deals primarily with issues of this area. The second part is a research, during which I conducted interviews with six editors from six different newspaper offices of local newspaper Deník. The interviews related to how the local journalists look on changes and their potential effects and whether they consider the digitization has changed their work. I was also interested if the local journalists perceive the difference between digitization on their work opposed to the work of colleagues in the national media. The respondents claim the major change is in facilitation and acceleration of their work. On the other side the digitalization (particularly the Internet) has brought new challenges, more work and also complicated the sale of newspapers because many readers...
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The language of internernet media focused on skateboarding
Hroch, Miloš ; Šoltys, Otakar (advisor) ; Karaščáková, Zuzana (referee)
The aim of this study is to analyse language of internet media focused on skateboarding. An essential element of the introduction is a brief history of skateboarding globaly and here in the Czech Republic. The basis for the analysis of contemporary audiovisual clips also touches on the development of the distribution of skateboard videos. In this study I also mention the role of YouTube as a distributing tool and phenomenom of instant fame, which is not strong only in skateboarding, but it is a phenomenon across the full spectrum of society. The principal basis of this study is the definition of two print and later Internet traditions in skateboard journalism - Thrasher and Transworld Skateboarding magazine. The study also concerns itself with maping out the Czech media environment, where skateboarding has its own place. The genesis of skateboard media in the Czech Republic follows the formation of Thrasher and Transworld, which is a very interesting fact that is important for the general understanding of the topic. For deeper insight into skateboard subculture, I also mention the journalistic style of Czech skateboarding media. The Internet media has a special emphasis on visual content, more so than print media, due to traditional text being replaced by moving pictures, and therefore with help of...
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