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National Repository of Grey Literature

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Comparation of TV commercial market of Czech republic and Austria Kapušanská, Viktoria ; Postler, Milan (advisor) ; Mikeš, Jiří (referee) S reklamou sa stretavame denne na kazdom kroku. Tato praca sa orientuje na najucinnejsie medium v ramci reklamy televiziu. Diplomova praca sa v prvej casti zaobera vysvetlenim teoretickeho aparatu, ktory je neskor pouzity v praktickej casti. Praktická cast porovnáva trhy televiznej reklamy v Ceskej republike a Rakusku za pomoci manazmentoveho nastroja PEST analyzy. Priblizuje ich vyhody a nevyhody, atd. Detailed record

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1	Kapušanská, Veronika

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