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National Repository of Grey Literature

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Company Tilak, a.s. and its entry to the foreign markets Kamlerová, Karolína ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee) The bachelor thesis deals with Czech company Tilak, a.s. The main theme is the company's recent entry to the Japanese market. At the beginning there is described the origin of the company, the main object of its business and the production process. The second chapter is devoted to fashion in Japan, its historical development and the specific meaning of today's clothing. Afterwards there is described the process of establishing contacts with Japanese partners and the progress of cooperation. In the end there is described personalization as a marketing strategy which should serve the company for attracting new customers. Detailed record

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1	Kamlerová, Kateřina

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