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Analysis of the marketing communication of Image Lab s.r.o. company
Kalendová, Kateřina ; Zamazalová, Marcela (advisor) ; Rak, Ondřej (referee)
Many companies nowadays apply themselves to company trainings and consulting. It is a very profitable field for enetrprise and that is also why there is such a huge competition. Because the product is services, which are intouchable, impossible to test, it is more about good marketing.Communication with customer and continual contact with him is essential. In the thesis there was realised and assignemet of the marketing communication of the Image Lab s.r.o. company. From the results it is clear, that it is necesarry to monitor customers satisfaction and to find out their needs and wishes.

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