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National Repository of Grey Literature

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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor) This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships. Detailed record

Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor) This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships. Detailed record

See also: similar author names
7	KAFKOVÁ, Lucie
1	Kafková, Lenka
7	Kafková, Lucie

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