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National Repository of Grey Literature

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Analysis of the czech market with men´s grooming Kašparová, Barbora ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee) Goal of this master's thesis is to analyse offer and consumer behaviour on men's grooming market in Czech republic with primary focus on the men's skin care subcategory. Considering the analysis of consumer behaviour the main aim is to discover main motivations linked with usage and refusal of men's skin care products and verification of defined hypothesis. First part of this thesis contains explanation of theoretical terms, history of men's grooming, characterization of global and european men's grooming market. Second part of the thesis focuses on men's grooming market in Czech republic. First, general characteristic of the market is provided and then the offer on the czech market with men's skin care is analysed. In the final part consumer behaviour is examined. For this cause secondary and primary sources were used including the MML-TGI database and questionnaire. Detailed record

Marketing mix of the multiplex CineStar in České Budějovice Kašparová, Barbora ; Hanzlík, Jan (advisor) ; Černá, Jitka (referee) In its theoretic part this bachelor thesis deals with development of multiplexes, describes current state of multiplex market in the Czech republic, specifies the terms marketing and marketing mix and focuses on marketing in the service sector. In the practical part it focuses on marketing mix of a particular multiplex -- CineStar České Budějovice. The aim of this thesis is to analyse each component of marketing mix, evaluate it, eventually suggest possible solutions. Detailed record

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2	Kašparová, Blanka

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