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The business plan for the development of the company
KROTKÁ, Veronika
Thesis is focused on the development of the business plan of the company WOLF dětem, which sells children's and baby range. The work deals with the evaluation of the current situation of the company through analysis of internal and external conditions. On the basis of these analyses and the results of the questionnaire investigation, it was determined the proposal of amendments for the improvement of the business plan.
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Analysis of marketing environment Atlantic product Třešňák Ltd.
KROTKÁ, Veronika
In my thesis, I decided to tackle the analysis of the marketing environment of Atlantic product Třešňák Ltd., which sells fish products and delicatessen specialties. The objective of my work I have focused on the assessment of the current situation of the company in the marketing environment and to propose any changes in the use of these influences in the selected company through the analysis of macro and micro throughout the company.
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Investigation of market opportunities for selected company
KROTKÁ, Veronika
My Diploma Thesis is themed Investigation of market opportunities for a selected company, the Haberdashery in Vyšší Brod and their draft solution, including financial situation.The Diploma Thesis consists of two main parts: literature search and a practical part. The first step to understand the theme was a study of special literature written by the most prestigious Czech and foreign authors. Further step for a composition of the literature search was a preparation of the practical part that followed. First of all I analysed the textile industry segment.I consulted processing of the company characteristics with the owner of the company and her external auditor.An important step to meet the objective was an environmental analysis, within which I applied the below listed partial analyses:PEST analysis,Porter{\crq}s five forces,Internal Analysis of a company,SWOT analysis.To complete this thesis I carried out a questionnaire survey within the company customers that was applied for the first time during the Bachelor{\crq}s Thesis themed Effect of a microenvironment on satisfaction of customer needs and wishes in a selected company.In conclusion I made an assessment of the company existing situation, proposed solution and herewith met the objective of my Diploma Thesis.
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Influence of the micro-environment on the supplying of needs and wishes of customers in a chosen firm
KROTKÁ, Veronika
The topic of my bachelor paper is influence of the micro-environment on the supplying of needs and wishes of customers in a chosen firm. The influence of micro-environment was analyzed in the textile fancy-goods firm from Vyšší Brod. The aim was to analyze the factors which influence firm{\crq}s possibilities to supply needs and wishes of customers. I get information from discusses with customers, from questionnaires a firm the holder of the firm. I mentioned the history of the firm, information about suppliers, customers, competition, public, about the influence from outside and inside environment of the firm in my bachelor paper. According to the result of the research I could suggest proposals on improving the current situation in the firm.
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