National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The marketing plan of company Eurocat, s.r.o. for implementation of product Gelmodel Premium to sports market
Knotková, Kristýna ; Čáslavová, Eva (advisor) ; Malecha, Petr (referee)
The marketing plan of a company Eurocat, s.r.o. for implementation of product Gelmodel Premium to sports market Abstarct: The thesis is focused on marketing plan for implementation of product Gelmodel Premium to sports market. Theoretical part defines basic terms - marketing or marketing plan and describes a process of completing a marketing plan theoretically.The practical part presents company Eurocat, s.r.o. and describes product Gelmodel Premium. And then situational analyse is achieved. Based on marketing analyse results there is formed optimal marketing plan for implementation specific product to market. Keywords: Marketing, marketing plan, marketing strategy, marketing mix
Analysis and design of bicycle transport solutions using GIS tools in the district Pelhřimov
KNOTKOVÁ, Kristýna
The analysis of the cycling transport in the Pelhrimov county by using GIS tools. The theme of the bachelor thesis is to completely analyze cycling transport in the Pelhrimov county and to suggest possible new bike routes. The thesis also includes maps of all kinds of bike routes in the Pelhrimov county and the Vysočina region. The first part of the thesis introduces and theoretically describes a detailed analysis of problems in cycling tourism and transport. The second part evaluates the region from geophysical and culture-historical view. The end of the thesis includes a few possible new bike routes which complete the already existing ones. The thesis also includes the survey which purpose is to find out how individual county offices deal with the cycling tourism and transport.

See also: similar author names
3 Knotková, Kateřina
2 Knotková, Kristýna
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