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The Proposal of a New Market Entry Strategy
Bláhová, Veronika ; Jenčo, Josef (referee) ; Chalupský, Vladimír (advisor)
In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.
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Intercompany Directions, Creating in the Condition of the Selected Firm
Bláhová, Veronika ; Jenčo, Josef (referee) ; Hanušová, Helena (advisor)
The bachelor’s thesis deals with problems of internal directives in company Kili, s.r.o. Mainly it focuses on directives for stocktaking of assets and circulation of accounting documents. The target of the thesis is concept of specific internal directives which will abide by actual valid legislation and regulations and which defines and ensures the same procedures for methods of performance stocktaking of assets and circulation of accounting documents in whole company.
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Intercompany Directions, Creating in the Condition of the Selected Firm
Bláhová, Veronika ; Jenčo, Josef (referee) ; Hanušová, Helena (advisor)
The bachelor’s thesis deals with problems of internal directives in company Kili, s.r.o. Mainly it focuses on directives for stocktaking of assets and circulation of accounting documents. The target of the thesis is concept of specific internal directives which will abide by actual valid legislation and regulations and which defines and ensures the same procedures for methods of performance stocktaking of assets and circulation of accounting documents in whole company.
|
|
|
The Proposal of a New Market Entry Strategy
Bláhová, Veronika ; Jenčo, Josef (referee) ; Chalupský, Vladimír (advisor)
In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.
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