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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The effect of storytelling in advertising demonstrated on selected christmas commercial spots
 Jechová, Zuzana ; Klabíková Rábová, Tereza (advisor) ; Shavit, Anna (referee)
The topic of this bachelor thesis is the impact of storytelling and its characteristics in TV advertising on Czech consumers, demonstrated on four examples of Christmas TV adverts. The chosen TV commercials were created in the Czech Republic, they were selected to eliminate the language barrier. The thesis follows foreign researches of viewer attitudes towards the stories in advertising, which contain the emotional appeal and extends this kind of research to the Czech environment. The aim of this paper is to examine the ways how Czech consumers feel about this type of brand communication, whether the age is an important factor in those attitudes and whether are consumers able to connect the story of an advert with the stated brand. The practical part of this thesis focuses on a qualitative questionnaire, designed in the form of interviews with twelve respondents. These respondents were divided into three groups according to their age to examine, whether the age plays an important role in the attitude towards the shown advert. The interview was based on four specific Czech TV Christmas adverts, which were shown to each respondent right at the beginning of an interview. The result of this research is the closer look to the reasons of the consumer attitudes towards the usage of storytelling in...
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An analysis of colorectal cancer occurrence in the Czech Republic
 Jechová, Zuzana ; Helman, Karel (advisor) ; Langhamrová, Jitka (referee)
The aim of this bachelor's thesis is an analysis of colorectal cancer occurrence in the Czech Republic between 1977 and 2013 and to provide the reader the collection, classification and sources of cancer data. This thesis deals with number of new cases and deaths in each year and their age and sex structure. It also research the impact of deaths from these diseases on life expectancy using single decrement abridged life tables. Finally, trying to predict the value of basic indicators in 2018 thought trend functions and exponential smoothing. The analysis shows that the increase in the number of new cases and deaths have recently begun to stagnate or fall slightly. Disease burded on older people are more men than women. In the case of suppression of deaths from these diseases it will elongate life expectancy in a matter of months. The predictions shows that the number of new cases and deaths will decrease annualy. Based on the data it would be possible to plan specific focus of population screening and structure of health care spending in this area in the next few years.
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