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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Design of Communication Strategy of a Company
 Janásová, Nela ; Verfl, Jan (referee) ; Kaňovská, Lucie (advisor)
The thesis is focused on the analysis of the selected DEKOR company and according to the information received suggests solutions to communication problems of the company. In the theoretical part are explained mainly basic concepts of marketing and concepts associated with this area. The practical part of the paper analyzes in detail the current situation in the company. The final part according to the analyzes suggests possible solutions and recommendations for improving their own communication strategy.
Detailed record
Design of Communication Strategy of a Company
 Janásová, Nela ; Verfl, Jan (referee) ; Kaňovská, Lucie (advisor)
The thesis is focused on the analysis of the selected DEKOR company and according to the information received suggests solutions to communication problems of the company. In the theoretical part are explained mainly basic concepts of marketing and concepts associated with this area. The practical part of the paper analyzes in detail the current situation in the company. The final part according to the analyzes suggests possible solutions and recommendations for improving their own communication strategy.
Detailed record

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