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Marketing Communication
Hráčková, Adéla ; Ing. Veronika Brzobohatá. (referee) ; Schüller, David (advisor)
The diploma thesis deals with marketing communication of a selected fitness centre in Brno. The thesis is divided into three parts. The first, theoretical part, explains the basic theoretical concepts related to the topic of the thesis. The second, analytical part, analyses the current situation of the fitness centre and the marketing research in the form of a questionnaire survey and individual interviews. The third, design part, contains suggestions for improving marketing communication through a newly created website.

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