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National Repository of Grey Literature

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Launch of Windows 7 in Czech republic Bínová, Eva ; Mikeš, Jiří (advisor) ; Hyan, Robert (referee) The aim of this diploma thesis is to describe complexly the marketing plan and strategy of launch Windows 7 in Czech republic, to describe the phase of execution of the campaign, to evaluate the effectiveness and productivity of marketing activities on the basis of the analysis of marketing and communication targets fulfillment and then to evaluate the effectiveness of PR as one of the tool of communications mix. Detailed record

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