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The Borges - Eco Labyrinth
Nováková, Šárka ; Hubík, Jaroslav (advisor) ; Češka, Jakub (referee)
The task of the thesis is to define notion of the labyrinth according to Umberto Eco (mostly in his Notes on the Name of the rose) and J. L. Borges in his short stories. The idea of the labyrinth as the metaphore for the textual universum will be brought up within the wider context in the following chapters. Concept of "the labyrinth" and "the Library" is mainly connected with deconstructive philosophical line and the second part is about their philosophical basis clarification. This section explains the possibilities of reader's moves in the maze: his strategy (Lyotard), way of the movement (Derrida) and potential restrictions (Eco). Another important part of the thesis is the topic reflexion in media - specifically in the film. Interpretation of the selected motion pictures will be aimed at those elements, which are important for the subject of the writing (labyrinth, book, intertextuality…).
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Writing and Mediality
Krtilová, Kateřina ; Hubík, Jaroslav (advisor) ; Bystřický, Jiří (referee)
This master's thesis is based on the tendencies in the contemporary philosophy and cultural theory concerned with the transformation of Western society resulted from the invention of electronic media or so-called new technologies on the one hand, and the changes in cultural patterns (communication, aesthetics, interpretation models etc.) on the other.
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The press as the way of communicating influence of PR
Laňková, Eva ; Hubík, Jaroslav (advisor) ; Bystřický, Jiří (referee)
Based on media theories, marketing and sociology studies, this master's thesis aims to prove that Public Relations affect the press and the same influences might be revealed in a variety of media addressing different target groups. The theoretical part focuses on some of the theories of media effects and the broad issue of PR which is placed into a broader marketing context. The practical part of the thesis is based on analysing PR influences in press releases and women lifestyle magazines.
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The Borges - Eco Labyrinth
Nováková, Šárka ; Hubík, Jaroslav (advisor) ; Češka, Jakub (referee)
The task of the thesis is to define notion of the labyrinth according to Umberto Eco (mostly in his Notes on the Name of the rose) and J. L. Borges in his short stories. The idea of the labyrinth as the metaphore for the textual universum will be brought up within the wider context in the following chapters. Concept of "the labyrinth" and "the Library" is mainly connected with deconstructive philosophical line and the second part is about their philosophical basis clarification. This section explains the possibilities of reader's moves in the maze: his strategy (Lyotard), way of the movement (Derrida) and potential restrictions (Eco). Another important part of the thesis is the topic reflexion in media - specifically in the film. Interpretation of the selected motion pictures will be aimed at those elements, which are important for the subject of the writing (labyrinth, book, intertextuality…).
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Writing and Mediality
Krtilová, Kateřina ; Hubík, Jaroslav (advisor) ; Bystřický, Jiří (referee)
This master's thesis is based on the tendencies in the contemporary philosophy and cultural theory concerned with the transformation of Western society resulted from the invention of electronic media or so-called new technologies on the one hand, and the changes in cultural patterns (communication, aesthetics, interpretation models etc.) on the other.
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