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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing of school
 Hrubantová, Monika ; Trunda, Jiří (advisor) ; Kitzberger, Jindřich (referee)
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Marketing of school
 Hrubantová, Monika ; Trunda, Jiří (advisor) ; Kitzberger, Jindřich (referee)
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Cultural capital of Podblanicko and its utilisation in tourism
 Hrubantová, Monika ; Tyslová, Irena (advisor) ; Malcová, Zuzana (referee)
The theme of this thesis is the cultural capital and its use in the field of tourism. Specifically, it deals Podblanicko region, which is linked to the phenomenon of the mythical Mount Blanik, and the army of St. Wenceslas. Podblanicko is a place with a large number of cultural and natural attractions where the main tourist destination is a mountain of Blanik and the same protected area. The aim is to describe and evaluate the cultural potential of the region and its links to tourism, especially through of local cultural heritage, events and institutions. Part of this work is also devoted to the use of subsidies from the European Union to support tourism. Finally, it is characterized by the promotion of the region, which is currently being implemented under the project Blaník Knights.
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