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Using IT for Business Process Support
Dragula, Peter ; Hrnčířová, Ludmila (referee) ; Kříž, Jiří (advisor)
The area of small and medium enterprises (SMEs) is an important factor, in which many see a promise of improvement of the economic situation. It is a well-founded request, and as shown in many advanced economies, this segment is an important part of economy. My thesis involves one of these situations, where a starting entrepreneur, with low capital investments, is looking for ways how to achieve his market goals and how to support business processes with the help of information technology (IT). The IT supported business model here, will be a model, where the main distribution channels are realized with help of IT technologies. With this distribution channel relates the use of social network services as a marketing tool enabling a development of a company and an effective but not capital-intensive tool designed to realize the business targets.
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Children's literature and its use in bibliotherapy
Hrnčířová, Ludmila ; Landová, Hana (advisor) ; Šmejkalová, Jiřina (referee)
(in English): This bachelor thesis deals with bibliotherapy in children's literature in the Czech territory and its employment. The thesis is divided into a theoretical and an analytical part. In the first chapter of the theoretical part, the concept of bibliotherapy, its division, and types are defined, together with its origin and historical development. The second chapter of the theoretical part describes the development of children's literature in the Czech territory, which specific genres appeared there and which authors produced children's literature. The analytical part is divided into two main chapters. The first chapter of the analytical part contains a list of appropriate bibliotherapeutic literature for children of pre-school age (3-6 years) and of younger school age (6-11 years) which focuses on the themes of death, the loss of a close person; bullying, xenophobia, racism; changes in one's family, changes of the environment; illness and disability. In the second chapter of the analytical part, there is an interview with a librarian from the Kroměříž Library, Marcela Kořínková. The conclusion summarizes the findings which have been discussed in the bibliographic research and the interview.
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Using IT for Business Process Support
Dragula, Peter ; Hrnčířová, Ludmila (referee) ; Kříž, Jiří (advisor)
The area of small and medium enterprises (SMEs) is an important factor, in which many see a promise of improvement of the economic situation. It is a well-founded request, and as shown in many advanced economies, this segment is an important part of economy. My thesis involves one of these situations, where a starting entrepreneur, with low capital investments, is looking for ways how to achieve his market goals and how to support business processes with the help of information technology (IT). The IT supported business model here, will be a model, where the main distribution channels are realized with help of IT technologies. With this distribution channel relates the use of social network services as a marketing tool enabling a development of a company and an effective but not capital-intensive tool designed to realize the business targets.
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