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Marketing strategy of the brand LUSTI
Hrabalová, Martina ; Průša, Přemysl (advisor) ; Santariusová, Markéta (referee)
The aim of this bachelor thesis is to find out, how well do czech customer know the brand LUSTI, to analyse its current marketing strategy and to suggest possible improvements. In the theorethical part of this thesis, basic marketing terms are explained to facilitate understanding of the practical part of the thesis. The practical part consists of an analysis of the current marketing strategy, creating a SWOT analysis and evaluaiton of marketing research. The last chapter introduces possible suggestions and recommendations for improvement.
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Harmonization of working and personal life
Hrabalová, Martina ; Palíšková, Marcela (advisor) ; Vránová, Veronika (referee)
A goal of this thesis is to find what are the options of alternative working arrangements in the area of Czech Republic and how these options are used and expanded. A harmonization of personal and working time is being more spread topic for increasing number of not only young people. Especially for women-mothers it might be very stressful decision to choose between career and family care. In this thesis which is focused on above mentioned harmonization of personal a working time there will be analyzed kinds of alternative working time, will be given analyze of their poor expansion in Czech Republic by comparing statistical datas with other countries within European Union. The thesis also contains analysis of respondents' answers for questions related to mentioned thesis topic. Finaly there will be given few ideas of possible solution and recommendation for employees, government as well as for business entities.
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Analysis of care of employees in company Teplárna Otrokovice plc.
Hrabalová, Martina ; Campbell, Jan (advisor) ; Stříteský, Marek (referee)
The subject of the bachelor's thesis is an analysis of care of employees in a company Teplárna Otrokovice, plc. First part is theoretical, using literature and than its application in the practical part. The introduction of the practical part is focused on the comparison of care of employees in Teplárna Otrokovice plc. with the care of employees at the Tomas Bata company. This company I chose due to the regional specific. The analysis was made on the basis of collective agreements, organizational directives, personal visit and interviews with employees. It focuses on working conditions, development and education, motivation and reward, care services in the workplace and occupational health services. The final section summarizes the results of the analysis based on critical thinking with proposal solution to identified discrepancy between the interests of employees and employers.
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