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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of the Táborská setkání festival
 Zamrzlová, Eva ; Postler, Milan (advisor) ; Horejsková, Lenka (referee)
The bachelor thesis deals with introducing the marketing strategy of the Táborská setkání festival. The first theoretical part of the work describes in general marketing, marketing mix and marketing strategies. The practical part is given to description of the Táborská setkání festival, then to analysis of its target group, to analysis of its competition and of previous marketing strategy. SWOT analysis is made up on the grounds of these researches. Particular, concrete recommendations for the new marketing strategy were suggested according to the conducted market research.
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