Home > Search Results: Holomková, Kristina
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Application of social media as a modern tool for marketing communication for adaptive surf contest
 Holomková, Kristina ; Ruda, Tomáš (advisor) ; Med, Daniel (referee)
Title: Application of social media as a modern tool for marketing communication for adaptive surf contest Objectives: The main objective of this diploma thesis is to create a content plan to improve propagation of Bali Adaptive Pro surf contest. Content plan will be made for social media platform - Instagram. Methods: There are two quantitative methods in this thesis. The first method is monitoring the Bali Adaptive Pro instagram profile. Another method is an in-depth interview. Monitoring method was chosen to obtain data and information that could be improved. In-depth interviews were conducted to understand adaptive surfing and to find practical advice in digital marketing. The first respondent is Jan Považan. Jan is a co-founder of the non-profit organization Adaptated, which is trying to motivate handicapped people to start with adrenaline sports. In particular, Jan's own experience with adaptive surfing and as a participant in adaptive surfing races in California was beneficial for this research. The second respondent is Hynek Zbořil, who has great working experience in digital marketing. In this thesis, there are useful information about individual functions and possibilities in the online world and also about trends in social media described. Results: The result of this diploma thesis is the...
Detailed record
Proposal of poledance communication campaign with the use of Guerilla Marketing
 Holomková, Kristina ; Voráček, Josef (advisor) ; Pajerová, Hedvika (referee)
Title: Proposal of pole dance communication campaign with the use of Guerilla marketing Objectives: The main goal of this bachelor thesis is to design a communication strategy for sport's discipline of pole dance, which could in the future raise awareness about this sport and improve the overal precpetion. Methods: In the work method of qualitative interview was used according to instructions consulted with the President CPASF (Czech Field and aerial sports federation z.s.) and also the method of document analysis. Results: The bachelor thesis evaluated current condition of pole dance and consequently proposed marketing communication with use of Guerilla campaign. Keywords: pole dance, marketing communication, guerilla marketing, flashmob
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English