|
|
Environmental stress
Martínková, Zuzana ; Trnka, Radek (advisor) ; Hofmannová, Jitka (referee)
Environment, its condition and environmental factors influence human wellbeing both directly because it has direct impact on human's physical health and indirectly because it can cause stress and therefore have negative effect on wellbeing and health. Aim of this work is to find out which environmental factors and problems can cause stress and what factors, how and why, have impact on emergence of environmental stress and coping strategies. Important factors influencing environmental stress and especially coping strategies are stressor characteristics, perceived impact, coping resources, and especially perceived capability to cope with the stressor which is strongly influenced by information and experience and by behavior of others. An individual chooses passive or active coping strategy depending on these factors. Pro-environmental behavior could be one of these active coping strategies.
|
|
|
Aplication of behavioral psychology in marketing focusing price stimuli
Ptáčková, Marta ; Hofmannová, Jitka (advisor) ; Vranka, Marek (referee)
Price is a part of the marketing mix and plays an important role in decision making process of a consumer. The dissertation's main aim is to examine what lies behind shopping decisions. The text is divided in two parts. The first part summarizes findings of different authors on how the shopping decision is being made and how important emotions are to make a shopping decision. Since stories are not emotionally neutral, it also analyses the impact of storytelling on price people are willing to pay and if this price has an effect on perception of quality. The second part comprises the author's own research. Six in-depth interviews were conducted to put the previous findings into context and to gain a new perspective on the topic.
|
|
|
Environmental stress
Martínková, Zuzana ; Trnka, Radek (advisor) ; Hofmannová, Jitka (referee)
Environment, its condition and environmental factors influence human wellbeing both directly because it has direct impact on human's physical health and indirectly because it can cause stress and therefore have negative effect on wellbeing and health. Aim of this work is to find out which environmental factors and problems can cause stress and what factors, how and why, have impact on emergence of environmental stress and coping strategies. Important factors influencing environmental stress and especially coping strategies are stressor characteristics, perceived impact, coping resources, and especially perceived capability to cope with the stressor which is strongly influenced by information and experience and by behavior of others. An individual chooses passive or active coping strategy depending on these factors. Pro-environmental behavior could be one of these active coping strategies.
|
guest ::
RSS feed.