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Social media marketing in Czech Republic
 Hošna, Matěj ; Zamazalová, Marcela (advisor) ; Kašík, Milan (referee)
The subject of this Bachelor's Thesis is an analysis of a social media campaign and a proposal for its future continuation. This thesis is divided into two parts. The first, theoretical, examines online marketing and its specifics. It further focuses on social media's role in an online marketing. The practical part is dedicated to a specific campaign. It first defines the product, its market position in view of it's competitors and an ongoing campaign. The last part proposes a possible changes in the campaign in respect to results gathered from the campaign and informarmation aquired in theoretical part.
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1 Hošna, Martin
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