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National Repository of Grey Literature

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Systémy kontextové reklamy (se zaměřením na ČR) Ludvík, Radim ; Sedláček, Jiří (advisor) ; Hložek, Štěpán (referee) Historie a současný stav internetové reklamy jako celku ve světě a v České republice. Definice, historie a popis současného stavu kontextové reklamy. Popis, srovnání a analýza českých systémů kontextové reklamy na internetu. Podrobněji jsou rozebírány systémy Google AdWords, Sklik, ETARGET, Adfox a BillBoard Media. Praktická ukázka plánování a spuštění kontextové reklamní kampaně. Detailed record

Nákladová analýza mezinárodního projektu - případová studie Hložek, Štěpán ; Taušer, Josef (advisor) ; Stružka, Jan (referee) Práce se zabývá teoretickými přístupy ke strukturaci nákladů. Dále práce uvádí konkrétní praktiky oceňování nákladů v jejich reálné aktuální struktuře, pomocí tří metodik a popisuje hlavní náležitosti strukturace. Ve druhé části se práce věnuje oceňování nákladů v projektu. Třetí část se věnuje korporátní sociální zodpovědnosti. Závěrem je kapitola o řízení a snižování nákladů. Práce si kladla za úkol popsat metodiky řízení nákladů a aspektů, které náklady ovlivňují. Základem k tomu byl konrétní projekt. Detailed record

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