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Evaluation of the company potential on the selected market
 Hlinková, Michaela ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
Bachelor thesis on the evaluation of the company potential on the selected market, examines the main factors that could directly or indirectly affect the Footshop Ltd. enter the French market. To achieve defined goals I got through the milestones that have been realized by comparing, surveys, PEST analysis, analysis of internet and competitor analysis. A great contribution to this work has been own knowledge about Footshop as well as interviews with its owner and employees. My work has discussed macro environment and consumer behavior on search engine sites and social sites in detail and last but not least, I have dealt with competition. Evaluation of these active external and internal forces, I came to the conclusion that Footshop has some potential to establish themselves in a new market and thereby increase sales and brand awareness.
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2 HLINKOVÁ, Miroslava
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