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Customer Satisfaction
Fojtíčková, Petra ; Hlavenková, Magda (referee) ; Schüller, David (advisor)
The bachelor thesis deals with issues in the area of customer satisfaction of restaurant Burgr's club. The thesis contains a theoretical part describing the terms related to it. In the next part, environmental analyzes will be performed and a questionnaire will be compiled. On the basis of the data obtained and analyzed, the latest solutions for the problem will be proposed.
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Omezování hospodářské soutěže prostřednictvím zakázaných dohod mezi podnikateli
Hlavenková, Magda
Hlavenková, M., Restriction of economic competition through the prohibited agreements between businnessmen. Diploma thesis. Brno: Mendel University, 2017. This thesis is about illegal agreements between businessmen, who are disrupting competition between companies and who are decreasing the prosperity of consumers. The first part of this thesis describes basic concepts of issues with economic competition within the competition law in the Czech Republic and in the EU. In the second part of this thesis is done analysis of economic impacts in particular cases where prohibited agreements were used between businessmen. Based on the acquired information from the analysis, the thesis gives recommendations to entrepreneurial subjects on how to recognize this behaviour among competitors and how to avoid it.
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Customer Satisfaction
Fojtíčková, Petra ; Hlavenková, Magda (referee) ; Schüller, David (advisor)
The bachelor thesis deals with issues in the area of customer satisfaction of restaurant Burgr's club. The thesis contains a theoretical part describing the terms related to it. In the next part, environmental analyzes will be performed and a questionnaire will be compiled. On the basis of the data obtained and analyzed, the latest solutions for the problem will be proposed.
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Chování spotřebitele při nákupu mléka v Jihomoravském kraji
Hlavenková, Magda
Hlavenková, M. Behavior of consumer when buying milk in South Moravia. Bache-lor thesis. Brno: Mendel University in Brno, 2015. This bachelor thesis follows up the behaviour of consumers when buying milk in South Moravia. Based on the results of the marketing research in this work I identify the factors influencing consumer's behavior when buying milk, consumer's preferences, why and where is the milk being purchased by the consumer and consumer's habits when buying milk. Based on the compiled data I formed recommendations for market players engaged in the sale of milk.
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