|
|
Export Strategy of Nal von Minden Corporation
Helikar, Vojtěch ; Malý, Josef (advisor) ; Taušer, Josef (referee)
My Master Thesis consists of five main parts. First part analyses economical situation on German market within the time period of middle 2008 and the end of 2009. The set of actions that have been implied to support the economical situation and its individual impacts are presented in this chapter in addition. Second part presents Nal von Minden GmbH Corporation, its organizational structure, company's profile, and the products portfolio analysis. Export theory containing the list of fundamental reasons of companies to export, the forms of entering new markets, and its timing are part of third chapter. To apply the theory, chapter four deals with the actual practice of Nal von Minden and its own method of entering new markets. PEST and SWOT analysis of the Czech Republic and Portugal are part of the final fifth chapter of the Master Thesis. As Nal von Minden entered both markets approximately at the same time, it is adequate to analyze factors affecting entry on those markets.
|
|
|
Reaction of several European countries to the Financial Crisis
Helikar, Vojtěch ; Steinmetzová, Dana (advisor) ; Jelínek, Tomáš (referee)
My bachelor thesis consists of three main parts. First part is focused on the origins of Financial Crisis containing facts that have had a long run affect (CRA, government/ FED initiatives, securitisation, Basel I, Basel II), certain economical factors (low inflation, low interest rates between 2001 and 2004, providing and supporting subprime mortgages) that had a great importance in addition. The result is the analysis of individual impacts on the situation in 2006 (bursting the housing bubble). Second part analyzes the reaction of European economy and deals with Czech and German actions that have been taken by governments in order to lower the financial/ economical crises' impacts. Although both countries have significantly different economical structures, there were several steps that have several features in common (e.g. expansionary political actions). Last section deals with a possible correlation of financial crises and strengthening of European integration. European Union as an economical and political integration has provided an excellent opportunity to observe the (un)unified attitude towards global financial crisis. A great example would be inventing government guarantees for loans that commercial banks sold customers. This action has been taken in several countries only in order to avoid an outflow of capital from the country.
|
guest ::
