|
|
Public radio in the Czech Republic, its current and future position in society from the perspective of millenials
Hanáčková, Kamila ; Groman, Martin (advisor) ; Jirák, Jan (referee)
This thesis deals with the analysis of listening to public radio in the Czech Republic among millennials. It wants to find out their listening habits and behaviour, their motivation for listening and their perception of the current position and future role of public radio in society. The theoretical part of the thesis explains the basic concepts that are essential for the thesis, introduces the methodology and content of the whole thesis, and also presents the theoretical approaches of cultural studies on which the thesis is based. These are mainly based on the concept of active audience, the theory of selectivity and the findings of the so-called Birmingham School. It briefly describes the historical development and role of radio in the Czech Republic and its current form. In the practical part of the thesis, it interprets its own empirical research, what it consists of, how it was conducted and what its conclusions are. This was carried out using a qualitative method and in-depth interviews with twelve respondents, asking twenty open-ended questions that explored participants' listening, motivations and perceptions of Czech public radio. Using the method of grounded theory, categories were created through open, axial and selective coding, which could be used to elaborate a central category, on...
|
guest ::
RSS feed.