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Case study "Minerva": an analysis of internet as a modern mass-medium in Korea
Hajzlerová, Jana ; Horák, Tomáš (advisor) ; Ferklová, Blanka (referee)
The Internet, as the most dynamic medium, brings a new specific dimension of human communication which is not to be described or controlled by the existing terms and norms. This thesis analyses the internet in Korea and shows how much of a complicated and multilevel process it is for the internet to get adapted into political, public, social and also private lives of human beings. Further, from the social science point of view and with regards to the historical and cultural aspects, this thesis aspires to evaluate the emergance and development process of internet-related legislature in Korea, which has been regarded as crucial point of all freedom of speech debates in Korea and also abroad. All these aspects of internet-related issues are joint by introduction into the case of famous blogger named Minerva, his activities as the "internet economic president of Korea", popularization process as well as the law-suit in which he was put in jail. This part of my thesis also presents the findings obtained by directly e-mail-interviewing Minerva, which was a part of my purpose of this thesis, in order to bring insight into his motives.
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Culture-based aspect of Hyundai's communication in Czech Republic
Hajzlerová, Jana ; Hejlová, Denisa (advisor) ; Halada, Jan (referee)
This thesis aspires to introduce the question of cultural influence on forms and character of marketing communication. It explains the main approaches to intercultural marketing and more closely looks at Hofstede's theory of cultural dimensions. With regards to the specifics of Korean society, marketing communication of Hyundai in the Czech Republic is introduced based on this theoretical background. Attention is paid especially to the communication style of Hyundai as recognized in PR and CSR tools. The outcome of this thesis is an explanation of marginalized culture-based aspects of Hyundai's communication and a general evaluation of the company's adaptation process in a culturally different environment.
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Narrative structures and discourse analysis as methods of ideology decoding in KCNA news
Hajzlerová, Jana ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis deals with methods of ideology decoding in news reports as analyzed in a selected sample of the Korean Central News Agency news - the most important information medium in the Democratic People's Republic of Korea. The narrative patterns theory is defined from a combination of various methodological approaches of narrative and discourse analysis. With this theory, two weeks of English on-line news are analyzed with regards to their language, text, and discourse level, seeking to reveal potentially ideological structures. As a result of this multistage analysis, several narrative patterns are proposed as possible scenarios for news storytelling and particular lexical, syntactic and rhetorical specifics of the researched materiál are described. Based on these results, the fictional world as narrated by the analyzed text is deconstructed. Also, the construction of the ideology as a set of means by which this world is organized is explained.
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Culture-based aspect of Hyundai's communication in Czech Republic
Hajzlerová, Jana ; Halada, Jan (referee) ; Hejlová, Denisa (advisor)
This thesis aspires to introduce the question of cultural influence on forms and character of marketing communication. It explains the main approaches to intercultural marketing and more closely looks at Hofstede's theory of cultural dimensions. With regards to the specifics of Korean society, marketing communication of Hyundai in the Czech Republic is introduced based on this theoretical background. Attention is paid especially to the communication style of Hyundai as recognized in PR and CSR tools. The outcome of this thesis is an explanation of marginalized culture-based aspects of Hyundai's communication and a general evaluation of the company's adaptation process in a culturally different environment.
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Case study "Minerva": an analysis of internet as a modern mass-medium in Korea
Hajzlerová, Jana ; Ferklová, Blanka (referee) ; Horák, Tomáš (advisor)
The Internet, as the most dynamic medium, brings a new specific dimension of human communication which is not to be described or controlled by the existing terms and norms. This thesis analyses the internet in Korea and shows how much of a complicated and multilevel process it is for the internet to get adapted into political, public, social and also private lives of human beings. Further, from the social science point of view and with regards to the historical and cultural aspects, this thesis aspires to evaluate the emergance and development process of internet-related legislature in Korea, which has been regarded as crucial point of all freedom of speech debates in Korea and also abroad. All these aspects of internet-related issues are joint by introduction into the case of famous blogger named Minerva, his activities as the "internet economic president of Korea", popularization process as well as the law-suit in which he was put in jail. This part of my thesis also presents the findings obtained by directly e-mail-interviewing Minerva, which was a part of my purpose of this thesis, in order to bring insight into his motives.
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