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	Impacts of Customer Satisfaction Assessments on the Marketing Mix Haasová, Veronika ; Dufek,, Ondřej (referee) ; Novák, Petr (advisor) The diploma thesis „Impacts of Customer Satisfaction Assessments on the Marketing Mix“ analyzes the marketing mix and customer satisfaction provider of long-term accommodation Chillhills Apartments. First chapter summarizes the basic concepts of marketing and customer satisfaction through the European Customer Satisfaction Index ECSI. The main aim of the second chapter is analysis of current marketing mix and quantified client satisfaction conducted marketing research and calculation of ECSI. In the last chapter are recommended specific changes in the marketing mix which would lead to an increase of client satisfaction. The last chapter is about the economic evaluation of the proposed changes and their benefits for a business entity. Detailed record
	Human Resource Management in the Brno City Municipality Haasová, Veronika ; Černocká, Irena (referee) ; Konečná, Zdeňka (advisor) The bachelor thesis Human Resource Management in Brno City Municipality is focused on the importace of human resources in public administration. It specifies various procedures when performing activities in the field of human resource management. The final part contains suggestions contibuting to improve procedures of human resources department. Detailed record
	Human Resource Management in the Brno City Municipality Haasová, Veronika ; Černocká, Irena (referee) ; Konečná, Zdeňka (advisor) The bachelor thesis Human Resource Management in Brno City Municipality is focused on the importace of human resources in public administration. It specifies various procedures when performing activities in the field of human resource management. The final part contains suggestions contibuting to improve procedures of human resources department. Detailed record
	Impacts of Customer Satisfaction Assessments on the Marketing Mix Haasová, Veronika ; Dufek,, Ondřej (referee) ; Novák, Petr (advisor) The diploma thesis „Impacts of Customer Satisfaction Assessments on the Marketing Mix“ analyzes the marketing mix and customer satisfaction provider of long-term accommodation Chillhills Apartments. First chapter summarizes the basic concepts of marketing and customer satisfaction through the European Customer Satisfaction Index ECSI. The main aim of the second chapter is analysis of current marketing mix and quantified client satisfaction conducted marketing research and calculation of ECSI. In the last chapter are recommended specific changes in the marketing mix which would lead to an increase of client satisfaction. The last chapter is about the economic evaluation of the proposed changes and their benefits for a business entity. Detailed record

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